Ride on 2008, B2B event

CLIENT: 10 top bike component companies
DATE: Jan 18th – 21st, 2008
PAX: 140
EVENT: B2B event

An exceptional B2B event created for 10 of the top bike component maker companies in the world for 120 top buyer such as Atala, BMW Bikes, Steppenwolf GmbH, etc… A unique event of intense business meetings, products launches and tests and lot of fun!

4 days with tons of creative solutions and a hectic logistics: 5 meeting rooms for continous working sessions dedicated to product presentations, 4 different road and off-road bike test itineraries, a 42 km downhill on the volcanic soil of Mt Etna, from the mountain directly to the sea, hundreds of transfers, meals, calls, laughs!